Websites, billing, payment processing, cloud computing, communications, funding--all have been made simpler by the likes of Squarespace, Slack, Kickstarter, Dropbox, Amazon's ubiquitous Web services division, and PayPal. As has marketing: Ipsy co-founder Michelle Phan built a brand and a huge audience at minimal cost, thanks to her savvy use of online platforms such as YouTube. Like Stripe, many companies helping launch new businesses are themselves startups--like crowdfunder Indiegogo, co-founded by Danae Ringelmann in 2008--which means they also uniquely understand the headaches that bedevil entrepreneurs.

http://www.inc.com/magazine/201604/maria-aspan/stripe-online-payments-patrick-john-collison.html