Life insurance has traditionally been sold through the analog agent channel. Insurance carriers rely on commissioned agents, and the resulting consumer experience is not what today's financially savvy, modern consumer expects. Traditional insurance products can be murky, with expensive investment solutions baked in. Ladder offers pure, term insurance, which is generally the best, most cost-effective option for consumers. "We started Ladder because it's time for better life insurance," says Jamie Hale, CEO of Ladder. "We are taking a holistic approach and using cutting edge technology to redesign life insurance entirely around the end user. " "Insurance technology is a ripe market for disruption because the current process is completely antiquated," said Brendan Dickinson of Canaan Partners. "Ladder is addressing a $20 trillion coverage gap with a fundamentally new customer experience predicated on the ability to fully underwrite in real time."

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