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Life Insurers Draw on Data, Not Blood

The WSJ digs into the trend of Life insurers making it easier to get policies online, often waiving medical exam and instead relying on digital prescription-drug, motor-vehicle and other records.

For starters, the firms say they can divert an online applicant back to the conventional application process if health issues surface. In addition, the electronic-only systems are mostly limited to people 45 and younger, a subset that has relatively low mortality as cancers and heart diseases typically kill older people. Insurers also typically cap the real-time policies at $1 million to limit their exposure.

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insurance