London based personal finance app oval has raised €1.2m in Series A funding backed by Gruppo Intesa SanPaolo, b-ventures, DOCOMO Digital and Bertoldi Group Family Office. Oval aims to help users grow their savings in less time by teaching them to monitor spending habits and make saving virtually automatic.
So how does it work? Oval users achieve savings using commands that tell Oval to make a deposit into the app’s secure digital savings account each time there is new income or spending in a linked account. Oval says the system is based on the latest research from financial experts and behavioural economists. Users are to make financial decisions through a combination of technological solutions and the suggestions and advice of other users. There are three types of programs: round-ups that save the spare change from transactions, percentage saving that puts aside an amount equal to a fixed percentage of a transaction or income, and fixed amount saving which saves an amount chosen by the user each time a transaction is made at a specific merchant or on a specific category or user tag.