California based on demand insurance startup Trov has raised $45m in Series D funding led by Munich Re/HSB Ventures. Trov provides on demand insurance policies for individual items.
The company is already operating in Australia and the UK, through agreements with Suncorp (in Australia) and Axa (in the UK). Now, with Munich Re’s investment, the company has locked in one of the world’s biggest insurance providers as its partner for the rest of the world (in Japan, Munich and Sampo are working jointly on the product). While Trov may be pitching modular insurance policies, it’s worth noting that the company is financing them. Trov is essentially a middle man, trading on its technology and its clever approach to insuring individual items — mainly high-priced electronics. Trov’s chief executive Scott Walchek (who made his first fortune as an early investor in China’s search giant, Baidu) was mum on how many people have signed up for policies.