An ICO is a initial coin offering in which the company trades future cryptocoins for cryptocurrencies that can be liquid immediately.  Omise had previously raised more than $20 million from venture capitalists and held the token sale to raise money  to create a payment platform dubbed Omise Go.  With Omise Go, the company will enable users to share funds via a network without the need for a bank account and without getting hit with fees or cross-border costs. The company also wants to sign on retail partners to extend the platform into purchases and to make it available to other payment companies as well, TechCrunch reported.

http://www.pymnts.com/news/payment-methods/2017/omise-raised-25m-via-a-coin-offering/