Beijing based online investment platform Iqianbang has raised $80m in Series B funding led by Zhang Peifeng. Founded in 2013, iqianbang.com enables enterprises to secure car and real estate loans while allowing individuals to invest in those enterprises' fundraising projects.
Following the investment, iqiangbang.com will support Grand's expansion into the financial marketplace, forming a partnership in the fields of automotive, energy and Internet, according to a company announcement. The company has a history of developing innovative financial products. In 2015, iqiangbang.com teamed up with Jiangxi Bank to promote a financial product aimed at people playing online games. The product offers credit to users in order to buy consumer items highlighted in the games. In the same year, the firm formed partnership with Huishang Bank to develop a peer-to-peer platform in which the website acts as an agency between banks and customers. The model is considered safer and easier to control compared to traditional peer-to-peer platforms.