Founded in early 2018 by Ian Wheal and later joined by co-founder Claire Lewis — both of whom grew up on a farm — Breedr aims to bring the livestock industry into the digital age. The company provides farmers with an app to lets them capture data on their livestock and then use that data to improve the efficiency of their farms and help ensure that they can sell the animals at the most optimum time and price. This ranges from understanding which sires result in the most profitable offspring, to predicting the date of peak profit for each animal. More broadly, Breedr says that farmers using the app can benefit from a “measurable increase in profitability,” while also reducing the environmental impact and waste caused by overfeeding or poor breeding decisions.

https://techcrunch.com/2019/03/14/breedr/