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Franklin Templeton buys AdvisorEngine in bigger play for advisor desktop

While still closing a $4.5 billion acquisition of LeggMason, Franklin Templeton announced the purchase of AdvisorEngine and plans to use the business to create new proprietary technology, including a goals-based financial planning tool and digital portfolio construction analytics. 

“We’re in the midst of the fourth industrial revolution, and technological advances are reshaping how financial solutions are delivered,” said Franklin Templeton CEO Jenny Johnson in a statement. Franklin Templeton also sees additional opportunities to boost financial advisors’ use of its portfolio construction and practice management strategies, says Harshendu Bindal, head of digital strategy and wealth management.

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wealth management