Unicomer, which owns more than a dozen retail chains, including the RadioShack franchise in Latin America, launched the app recently to digitalize its existing lending and payments products. “At Grupo Unicomer we are quite traditional […], but we wanted to transform our credit to a digital one to offer something different from what existed in the 24 markets in which we operate,” explains Félix Siman, vice president of innovation at Grupo Unicomer. Unicomer offers Emma – as it has dubbed the app – in Costa Rica and Trinidad and Tobago, and hopes to rapidly expand it to the more than 20 markets in the Americas where it operates. The Caribbean and Central America will be the first places targeted, with roll-out due by year-end. But the application is not only for its own use. Other businesses – including competitors – have also joined the Emma platform, as is the case of iShop, an Apple retailer that sells a lot on credit. The goal, according to Siman, is to have more than 1,000 businesses sign up in each of the 24 countries. To date they have about 100 in Costa Rica and Trinidad & Tobago. Unicomer’s strategy with Emma is to win a share of the credit market, something they plan to achieve by growing a database of borrowers fed by new POS loans.

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