“One of the biggest barriers that get in the way of financial advisers fully taking advantage of model portfolios is the tax problem,” 55ip Chief Executive Officer Paul Gamble said in an interview. “How do you get someone from a portfolio that’s been sitting in years of capital gains into an investment model, and, once you get them there, how do you manage that in a tax-aware way over time?”

https://www.bloomberg.com/news/articles/2020-12-02/jpmorgan-asset-management-to-buy-55ip-to-help-clients-cut-taxes?sref=dAQZajoP