“Our belief is that we should cater to the two-thirds of the market that are currently underserved. The Kota mandi (market), for instance, has 35 bank branches in a kilometre of radius. But if you travel 70 to 80 kilometres away from Kota, this really declines,” said Rao, who previously worked at a bank.

https://techcrunch.com/2020/12/14/arya-raises-21-million-for-its-agritech-and-finance-platform/