“We are building the next-generation consumer products company,” said Chris Bell, founder and CEO of Perch, echoing the objectives expressed by the market leader in Amazon rollups, Thrasio, in a Forbes profile last year. The newfound appeal has the former Bain & Company and Wayfair executive relishing in the sudden rush of interest from investors. “The reception I got was a little bit like a Nigerian prince scam,” he says of his early pitch meetings.

https://www.forbes.com/sites/margheritabeale/2021/05/26/perch-raises-775-million-as-race-to-acquire-amazon-sellers-heats-up/?sh=5182d8913302