The ability to purchase something at the point of discovery from digital content exists, but checkout technology company Bolt has the opportunity to give that its “one-click” treatment. It announced this week that it made its first acquisition in Tipser, a Swedish-based technology company enabling direct checkout on any digital surface.
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Bolt makes first acquisition with Tipser, launches ‘Remote Checkout'
“We saw how significant Tipser could be for Bolt,” he added. “They had been perfecting their embedded commerce technology for a decade and were the only formidable player. They were stronger than us in areas where we were weaker. It is very strategic to have them on our team.”
