The Meta-owned instant messaging service is running a campaign as part of which it is giving away about 11 Indian rupees, or 14 cents, up to three times to users if they send money to three different people on the app. The move should help WhatsApp accelerate its efforts to make inroads in India’s mobile payments market, which is currently dominated by Google and Walmart-backed PhonePe.
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WhatsApp follows Google in giving cash-back rewards to win payments users in India
“We’re introducing a cashback promotion for selected WhatsApp users. If you become eligible for the promotion, you might see a banner within the app, or a gift icon when you’re sending money to an eligible receiver,” the company says on the support page.
