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Disney, P&G, LVMH and other big names have invested in chief metaverse officers to plot a course through the next chapter of the internet. This feels very reminiscent of the "Global Heads of eCommerce" you would bump into at large banks and asset managers back in the late 90's 🤦🏻
P&G launched a digital platform called BeautySPHERE this year and reimagined a popular TV ad from the 1980s into a video game. Nike Inc. bought a virtual sneaker company and created a world modeled on its real-life headquarters. Starbucks Corp. is introducing coffee-themed NFTs, or non-fungible tokens, linked to its customer-loyalty program. Walmart might create its own cryptocurrency. Luxury brands like Gucci, Balenciaga and Dolce & Gabbana have brought their fashions to virtual domains in the hopes of converting extremely online youth into real-world buyers of pricey handbags, watches and jewelry.
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