“You could think about products in the loyalty and membership space that reward frequency of dining, that reward spend, that reward various behaviors,” Leventhal said. “In the end, we think those things are going to increase the lifetime value of an individual consumer and if we do that then obviously, we're going to improve the restaurant business overall.”

https://www.theblock.co/post/175214/resy-co-founder-ben-leventhal-raises-11-million-for-new-web3-hospitality-platform