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The company announced this week that it is connecting advertisers, including OEMs, large dealer chains, and insurers, with millions of high-intent powersports buyers through Octane Media™, a collection of the most influential and historic brands in motorcycling and powersports.
"We're excited to enable advertisers to leverage Cycle World, UTV Driver, and the rest of the Octane Media properties to reach millions of powersports enthusiasts who continually invest their time and dollars in experiencing the outdoors," said Mark Davidson, Co-Founder and Chief Revenue Officer of Octane. "By bringing together best-in-class editorial with partner advertiser messaging, we're driving interest in the powersports industry and connecting people with their passions."
