India based loyalty management and customer engagement SaaS raised $45m in Series B funding led by Avataar Ventures.
“The way most of our competitors in the U.S. and elsewhere have built in as like a services business where customers ask you something, and you build it. On the other hand, we have taken a very product view to it."
https://techcrunch.com/2023/05/31/capillary-technologies-funding-series-d/