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Blending virtual reality with artificial intelligence could turn into a privacy nightmare. In a UC Berkeley study, researchers could pick out a single person from more than 50,000 other VR users with more than 94% accuracy after analyzing just 200 seconds of motion data. Users level of income, disability status, health status, even things like political preference could be guessed with a high level of accuracy.
Already, Meta, which makes most of its money off of advertising based on user data, has been relying on machine learning to fill in the gaps of what it knows about people, though it’s unclear how much VR data is in the mix. In 2021 Apple made changes to its privacy policy that limited the amount of data Meta could track on iPhones, wiping out $10 billion of revenue for the social media giant. That forced the company to invest in AI. This year, Meta returned to double-digit revenue growth, after improving its AI to predict what content and ads people want to see.
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