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News by FinTech Collective Archive

TikTok tests feature that could make all videos shoppable

Sarah Wolter

February 1, 2024

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Sarah Wolter

The new feature uses technology to identify objects in a video automatically. Then it encourages viewers to “find similar items on TikTok Shop” by clicking into a page of products. The new business is a top priority for TikTok, which aims to sell $17.5b worth of goods in the US this year.

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But users have complained about counterfeit and knockoff products sold on TikTok’s marketplace. Some also say the preponderance of ad-like posts from influencers is wrecking the experience.

https://www.bloomberg.com/news/articles/2024-01-29/tiktok-tests-feature-that-could-make-all-videos-shoppable?sref=EcccZSTc

Portland, OR, USA - Aug 23, 2022: Assorted popular social media apps - BeReal, Instagram, Twitter, Snapchat, TikTok, Clubhouse, Facebook, YouTube, and Discord - are seen on an iPhone. BeReal is a French social media app rising in popularity, and can be anti-social in some ways. Users receive a notification at a random time once a day saying 'Time to BeReal'. This opens up a two-minute window for the user to post a picture of what they are currently doing. The purpose of this is to capture an authentic, unfiltered snapshot of a user's life.

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More posts by Sarah Wolter

Office vacancy rate nears 20% to set fresh record, Moody’s says

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