In industries like retail and financial services, CIO's are looking for ways AI can boost not just an organization’s efficiency but also add actual dollars to its top and bottom lines. A survey released this week by KPMG shows that revenue generation has overtaken productivity as the primary gauge businesses use to measure AI’s ROI.
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It’s Time for AI to Start Making Money for Businesses. Can It?
CIOs have extolled AI’s efficiency savings, such as a 20% boost in productivity for software developers that use an AI coding tool. But as companies increasingly move from pilot to production with the pricey technology, they’re putting a bigger and bigger spotlight on where it will have a financial impact.

