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In an excellent op-ed, Ziina co-founder and CEO Faisal Toukan writes that in just a little over a decade, fintech has advanced so rapidly that our current digital payment landscape would have been almost unimaginable not too long ago. And the UAE has positioned itself at the heart of this evolution – defying a global downturn in fundraising to achieve an impressive 92% rise in fintech investment last year.
First, we'll see an even greater focus on improving ease of access and user-centric experiences in digital payment. According to the World Bank, a lack of access to high-quality digital financial services is one of the biggest barriers for SMEs globally. This challenge is precisely why fintech companies, particularly those in digital payments, came into existence.
