Wise, originally called TransferWise, was launched in 2011 as a money transfer company. It rebranded to Wise in February 2021 to reflect that its services had branched out into other areas, including bank-like services such as debit cards and multi-currency accounts. However, Wise is not a licensed deposit taker and operates under electronic money rules, meaning customer funds can’t be used for lending and must be ring-fenced.