“Ten bucks feels cheap, and the person is so relieved to have the money that they are happy to be a big tipper,” said the National Foundation for Credit Counseling’s Gail Cunningham, reports NBC. “It all sounds great — no fees, no interest charged, no mandatory payment on top of what’s borrowed — but this could snowball downhill quickly if the well-intended person, the one who thinks they’ll utilize it ‘just this once,’ continues to rely on this pay advance instead of probing to see what the real problem is and resolving it.”

http://www.pymnts.com/news/2014/interest-free-payday-loan-innovation-launches/#.U-GlI_ldV1m