It isn't new news that investors do not want to deal with financial advisors, which is one of the reasons for the growing number of robo-advisors. But the recent survey conducted by the McAdam financial planning firm, shows that clients are actually afraid of financial advisors. The main reasons? Fear of high costs associated with the encounter, along with trust issues. Clients, mainly millennials, still do not trust advisors with their financial information. Robo-advisors will have to find ways to overcome these fears as part of their user acquisition and retention tactics.
"With the effects of the financial crisis still being felt today, some investors may be understandably wary of the financial planning process," said Michael McAdam, CEO of McAdam. "It's important to recognize that meeting with an advisor can significantly improve your financial health. We're committed to providing education and transparency through our Advanced Advisory Model so that investors can overcome their fears and achieve their financial goals."