San Francisco based data aggregator and BI startup, Mattermark, secured $7.3m in Series B funding led by existing investor Foundry Group and Jon Hallet. The new cash injection will be used to hire more talent; and to keep expanding the product with better analytics for more categories of business users — or, in the words of CEO and co-founder Danielle Morrill, “unlock the web for modern professionals.”
Much like Google organises the web for a wide variety of searches by consumer users, Mattermark has been trying to do the same for professional, business-focused users. It says it uses techniques like distributed web crawling, deep neural networks and natural language processing to essentially reorganise and order the public Internet. It then uses that information to build profiles of companies — of which there are about 1.5 million today in its customer-facing database.