In July 2009, Josh Reich emailed his college buddy Shamir Karkal with a very direct subject line—“Let’s start a retail bank”. 7 years later, Josh jots down the lessons he’s learned.
mple is celebrating its seventh anniversary, and CEO Josh Reich has a lot to celebrate. Simple started as a company of just two back in 2009, and has since grown to have more than 300,000 customers and a little over 300 staff. This success hasn’t always come easy, however—Josh says he has learned a number of lessons over the years that have shaped where Simple is today, and where it is headed in the future. So, to celebrate seven years as a business, we asked Josh about seven lessons he’s learned in his time as CEO.