New York based mortgage brokerage firm Eastern Union and portfolio company Reonomy have announced a partnership in the form of a new real estate analytics app. “The goal is to deliver tools to a real estate professional who’s not tech-savvy and have it be something very easy to use. That was the foundation, and every day we keep refining it and keep adding different tools to provide that value,” said Eastern Union CEO, Ira Zlotowitz, of the app.
“I always felt there was value in data and information, and I’ve always liked technology. I utilized it from when we first opened the company, I’ve always tried to stay ahead of the curve, based on what the technology was at that time,” Zlotowitz told MHN. In the past couple of years, he noticed that the available technologies in the industry were increasing, but they were always fragmented in focus. Instead of a singular digital tool with one focus, Zlotowitz and Eastern Union set out to create a comprehensive app that includes a variety of tools for clients, brokers and the general real estate community. Incorporating a mortgage underwriting calculator, a contact directory, a rate sheet and news feed, the resulting app is an entirely unique and valuable asset to the industry.