“Our original company was a web building company founded in 2008 when we were still in high school,” says Teamleader co-founder and CEO Jeroen De Wit. “We noticed that our SME customers always ran into the same problems: managing their customer base (CRM), creating and sending offers to leads and the invoicing process. Since these were the exact problems that we were facing, and since we couldn’t find a solution on the market that we liked, we developed a tool ourselves”. By the time its founders graduated in July 2012 they had an MVP ready. “We convinced a few of our web agency customers to try it out, and based on their feedback we kept improving the product,” adds De Wit.

https://techcrunch.com/2016/11/10/teamleader/