New York based digital wealth management technology platform Vanare has raised $20m in Series A funding led by WisdomTree. Jonathan Steinberg, WisdomTree CEO and President, said, “The end-investor experience is being revolutionized by new technologies and new investment products like ETFs. Forward-thinking financial institutions have an opportunity to thrive in this changing environment. AdvisorEngine’s expertise in B2B digital advice makes it a natural choice for these firms.”
Vanare also announced that it will change its name to AdvisorEngine, which underscores the company’s original vision to empower advisors using integrated technology across the full client spectrum, ranging from high net-worth clients to lower balance relationships. The name change reflects the company’s ongoing mission to serve as the advisor’s digital growth partner. WisdomTree and AdvisorEngine have also entered into a strategic agreement whereby WisdomTree’s asset allocation models will be made available through AdvisorEngine’s open architecture platform and WisdomTree will actively introduce the platform to its deep distribution network. AdvisorEngine’s award-winning offering, enhanced through the collaboration with WisdomTree, enables advisors to more effectively serve their clients and scale their business.