Tokyo based stock trading app provider One Tap Buy has raised $13.3m in venture funding from Mizuho Capital, Mobile Internet Capital, Softbank and Mizuho Securities. The venture has been focused on developing a mobile app that is targeted at helping individuals manage their savings and investments in a simple and efficient manner.
Previous funding raised by the venture includes 1 billion yen ($8,802,000) from Softbank in July 2016. as well as an undisclosed sum from Mobile Internet Capital, DBJ Capital and Mitsui Life Insurance’s Sansei Capital in June 2015. This particular deal also saw the participation of other undisclosed VC firms. The mobile app was evaluated and refined in a closed beta test for almost a year before being launched in June 2016. One Tap Buy has acquired in excess of 150,000 downloads to date, with user demographics indicating individuals in their 20s and 30s. 70% of them have previously not engaged in investing before. This user profile indicates that most of its customers are Millennials, who span a cohort born between 1980 to 2000, broadly making up one of the largest generations in history and surpassing the baby boomer generation.