New York based banking app Qaptial has raised $12m in Series A funding led by Industrifonden. Launched in 2012, Qapital is an easy-to-use, daily money management application that allows its users to organize their finances in a single place by connecting with their online accounts.
With the new funding, the company is looking to add more traditional banking features, including providing payments and adding debit cards for users. According to Qapital founder George Friedman, the idea is to bring spending and savings together in one product. The bigger idea behind Qapital is to help drive behavioral change among its users — which is part of the reason why the company hired Dan Ariely as its Chief Behavioral Economist. Adding debit functionality will also provide Qapital with a new revenue model, as the company will be able to make money off interchange fees. In that way, it’s not dissimilar from Chime, which is another startup with basic savings functionality that makes its money off charges its users make using a branded debit card.