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An extraordinary must read from the New Yorker on how JD.com has expanded its consumer base with drone delivery and local recruits who exploit villages’ tight-knit social networks vs. online adverts to drum up business.
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In 2009, he bought his first smartphone. Not many of his friends knew much about the Internet in those days, but Xia’s eyes were opened: “Everything that was going on in China could be squeezed onto that screen.”
https://www.newyorker.com/magazine/2018/07/23/how-e-commerce-is-transforming-rural-china
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