Amazon currently accounts for 30% of all online grocery spending in the U.S., according to a recent survey. No other retailer even comes close to this domination, as all other supermarkets combined make up another 30% while mass merchandisers claim 13%, other online retailers 11% and club retailers just 6%.
Amazon has a clear lead in the online grocery wars, and the marketplace giant has shown no signs of slowing down as it expands services on its site and at Whole Foods stores. Just over a year since Amazon acquired Whole Foods to get its start in brick-and-mortar grocery, the companies are quickly expanding home delivery services from stores. Last week, Amazon announced Whole Foods delivery in 10 new markets, bringing its total to 48 markets in the eight months since the service launched. Whole Foods stores are also offering store pickup in several markets, with more set to come online this year. Both home delivery and click-and-collect offer free service for Prime members — a powerful loyalty tool that connects Whole Foods to the broader Amazon ecosystem.