A Klarna video ad shows the rapper at a “coronation” where he is presented with a set of bling emblazoned with the “Smoooth Dogg” name.
Snoop Dogg is better known for his work in the music business — but the U.S. rapper is now throwing his weight behind fintech. Swedish online payments firm Klarna said Thursday that Snoop Dogg had invested in the business and would promote it as part of a new marketing campaign.