“Our goal is to finally align the mortgage industry with consumer interests,” said Herman. “This funding is validation that consumers, real estate agents and venture investors understand the power of removing friction from the homebuying process, not only for personal advancement, but to attain the American Dream.”

https://techcrunch.com/2021/02/11/upequity-raises-25-million-in-equity-and-debt-for-its-cash-pay-mortgage-lending-service/