“I think a lot of that comes down to, one, that there are dynamics around the free-to-play model — how you monetize and therefore, what kind of players and users you bring on board,” Caliujnaia says. “And then the second aspect is that it’s just harder to get noticed. So, ultimately, it comes down to marketing.”

https://techcrunch.com/2021/05/12/sanlo-raises-3-5m-to-help-apps-and-games-gain-access-to-financial-insights-and-capital/