“We’re following in the footsteps of other fintech firms like Lithic and Upstart that have created sizable new B2B platforms by productizing the novel technologies they initially created to solve their own problems,” Gross told TechCrunch.

https://techcrunch.com/2022/01/05/petal-nears-unicorn-status-with-fresh-140m-in-capital-to-upend-broken-traditional-credit-system/