A great long-form read from Bloomberg on how Tobi Lütke transformed the Canadian upstart into an e-commerce giant by being the anti-Bezos. How long can Tobi keep the formula working?
The global quarantine boosted the company’s market capitalization from $46 billion in early 2020 to $177 billion today. In 2020 its sales jumped to $2.9 billion, an 86% increase from 2019. Over the recent Black Friday / Cyber Monday weekend, Shopify merchants brought in $6.3 billion in sales, a 23% rise from a year earlier. Now Canada’s most valuable company, it accounted for 8.6% of U.S. e-commerce sales in 2020, well behind Amazon’s 39% but ahead of Walmart and EBay, according to EMarketer. “The pandemic just turbocharged them. It’s ridiculous,” says Rick Watson, an e-commerce consultant and host of Watson Weekly, a podcast about online selling.