“Brands have tremendous influence, and while there is a deep misnomer that Americans don’t save, our own research shows that people were actually saving more during the pandemic,” he added. “How Americans save can now be tied to a brand. We, as a society, need to offer better savings tools, and it needs to be on a merchant’s website.”

https://techcrunch.com/2022/01/13/tiger-global-accrue-savings-save-now-pay-later-purchases/