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Instagram is giving creators more ways to make money with the launch of Instagram Subscriptions. The feature is now officially in early testing with a small group of U.S. creators who will be able to offer their followers paid access to exclusive Instagram Live videos and Stories.
“We are the same as all of Meta — we’re not taking any rev share until at least 2023,” noted Instagram co-head of Product, Ashley Yuki. “Our main goal here is that we help creators make a living…We’re trying to think of all the ways that we can build monetization products where that’s possible.”
https://techcrunch.com/2022/01/19/instagram-launches-early-test-of-creator-subscriptions-in-the-u-s/
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