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Advertising during the gridiron matchup remains the priciest on television: Thirty seconds of NBC airtime can cost up to $7m. As such, Super Bowl ads often highlight industries with cash to burn. In the past, ads for internet companies and erectile dysfunction flooded the airwaves. Now it is crypto exchanges hoping to become nationally known.
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“It’s a way to get our name out there,” said FTX founder Sam Bankman-Fried. “In terms of venues to do that, it’s hard to find a higher-profile one than this.”
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