“Protocols have limited tools to generate sustainable liquidity for their network, which is a critical objective throughout their entire lifecycle. It has become unsustainable for projects to rely solely on liquidity mining, which is expensive and attracts mercenary capital to their ecosystem,” said Two Sigma Ventures principal Andy Kangpan in a press release. “Rift will usher in a new era for any tokenized organization looking to generate sustainable liquidity.”

https://www.coindesk.com/business/2022/02/08/pantera-leads-18m-round-for-rifts-liquidity-mining-alternative/