Macy’s is to take a stake in Swedish buy-now pay-later group Klarna as part of a partnership under which the US department store chain will offer its customers the possibility to split up online purchases into four interest-free payments.
Macy’s is giving Klarna an unusually long five-year period of exclusivity and is taking a small stake in the Swedish group, joining other investors such as Hennes & Mauritz, Sequoia Capital, the Danish company behind online retailer Asos, and China’s Ant Group. The US department store chain has struggled to cope with the rise of online shopping and in particular the might of ecommerce giant Amazon. It is hoping for a boost from its partnership with Klarna, which is popular with younger shoppers because it allows them to receive goods and return them before paying for them.
https://www.ft.com/content/c2a26072-8c45-4ce3-9249-bd5b856bbe1c?sharetype=blocked