“The missing key to simultaneously streamlining the employee perk process for admins and boosting employee engagement is personalization. When companies look to support employees with personalized perk solutions, they have a choice of vendor marketplaces, card-based models, and reimbursement. The goal is to offer something unique to each employee, but vendor marketplaces and card-based models are inherently the opposite.”

https://techcrunch.com/2022/04/14/compt-nabs-10m-to-make-employee-perks-more-personal/