"Vertical SaaS has already embraced embedded fintech through payments and capital lending. Embedded insurance is the logical next step, offering transformative advantages for vertical SaaS platforms, enabling them to enhance the customer experience, expand revenue streams, mitigate risks and differentiate themselves in the market, whilst delivering real value to their SMB customers."

https://fintech.global/2023/09/20/kayna-aims-to-reshape-smb-insurance-after-landing-e1m-investment/#:~:text=Kayna%2C%20the%20embedded%20insurance%20infrastructure,pan%2DEuropean%20firm%20MiddleGame%20Ventures.