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The ICCL is calling on Google and IAB TechLab to amend their protocols so that no personal data is permitted in future RTB broadcasts and all identifying and linkable data, such as high resolution timestamps, data extensions and unique identifiers, is removed.
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"Google says it only shares coarse geolocation, which includes a 'sufficiently large' number of users, and not data on health, race, religion and political affiliation. And, it says, it stopped ads serving in Russia early last year."
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