In a nutshell, the proverbial earn-and-burn programs that have been a mainstay of commerce for decades no longer are satisfactory. Now, consumers want to earn and receive their rewards through a slew of different options and use cases — leading to points ubiquity.
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Cracking the consumer loyalty code: flexible programs tailored to everyday needs
"When they are tightening their budgets, consumers will use their points on everyday items...and they want merchants to speak to them about their daily, real-life needs."
