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An e-commerce company at birth, Casas and team decided to pivot and solve problems, specifically financial and accounting issues, for large companies instead of directly competing with them.
"We ended up at the Rappi offices where Simón and Felipe (co-founders of Rappi), who invited us to come in to solve a problem in the company...We built a first solution in 2019, a year I call market discovery, we learned what very large companies needed, we closed (as clients) companies like Rappi and Mercado Libre."
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