An e-commerce company at birth, Casas and team decided to pivot and solve problems, specifically financial and accounting issues, for large companies instead of directly competing with them.
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CEO of Simetrik shares how changing their business model gave them a meteoric rise
"We ended up at the Rappi offices where Simón and Felipe (co-founders of Rappi), who invited us to come in to solve a problem in the company...We built a first solution in 2019, a year I call market discovery, we learned what very large companies needed, we closed (as clients) companies like Rappi and Mercado Libre."
